Fer Taboada


My goal is to help professionals, medium and large companies to capture that great idea of your brand.

We all have a story to tell, but often we do not know how to do it and convince others. That’s my job and I’m looking forward to helping you.

I am a Graphic Artist and Art Director with a specialization in digital illustration and brand design (branding). I combine my skills to provide you with a better solution to your visual communication problems.


I was born and raised in Lima, at 20 years old I packed my bags and crossed the pond. I studied advertising and I did a Master’s Degree in Advertising Graphic Design in Madrid, Spain.

Over the last few years I developed my career as a visual graphic artist, exhibiting in different art galleries in Lima.

My graphic work has a very rich, dynamic and varied composition, and is recognized mainly by the influences of comics, pop art and street art. My passion for soccer, from a very young age, made me develop different illustrations of the main figures of Peruvian and world football.

Currently I work as a Digital Artist and Art Director in my own studio where I develop several advertising campaigns, and as a teacher of digital illustration and branding in Mott (Digital Specialization Center).


These are some of the brands for which I have worked and collaborated.



These are some collective awards that I have won as Art Director in advertising agencies and the last as Graphic Artist.

El Sol

Oro 2008

New York Festival

Oro 2008

Cannes Lions

Bronce 2009

Behance Reviews

Lima / Trujillo 20017

Did I convince you?

If you got here, it’s because you liked something about my work. If you want to know more about me, I invite you to subscribe to my newsletter or if you have a project in which we can work write to me at hola@fertaboada.com I promise to respond within 24 hours.

I have appeared in

These are some media where it appeared.

I have appeared in