Fer Taboada

Madrid Aloha

  • Client Madrid Aloha
  • Type Branding /
  • Country Madrid - España


Madrid Aloha is a Spanish company that aims to help new residents in Madrid, mostly students and workers looking to make Madrid their new home.

For this project of visual identity we take as reference the “bear”, emblematic personage of the Spanish capital and we fused it with the first letter of the word Aloha, showing the bear embracing or wrapping the letter “a”, symptom of how the company welcomes and protect their new visitors.