Fer Taboada

Pro One Sport

  • Type Branding /


Pro-One Sport is a company dedicated to manufacture specialized clothing for football goalkeepers. The challenge was great, to redesign the brand having as a foundation the Peruvian culture and the soccer goalkeeper. The objective was to carry out a contemporary evolution towards a more solid, vibrant and dynamic identity that expresses the values of unity and team spirit.

I redesigned the brand merging three elements: the mountain ranges of the Andes, the sun and the guard position of the soccer goalkeepers. The result of these three elements was the construction of the isotype and for the logo, I rounded the upper angles of the typography so that the brand is perceived as more friendly, warm and human. Also, I defined the typography and the proportions that form a new system for the different applications of the brand.