Fer Taboada

Sub Art

  • Type Branding /


Sub Art is a company based in the city of Cusco, which is dedicated to creating homemade sandwich healthy food, based on diet, vegetables and cold cuts. Another important characteristic is that they make their own handmade bread.

For the creation of the brand I used a trapezoidal base, very used in the architectural constructions of the Inca culture. The result was to apply the trapezoid and replace them with the letters U and A, to give a distinctive “typical imperial” touch to the isotype.